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24Option Launches New Website for its Customers
24Option recently introduced a new website offering assistance in binary options trading and other products, to assist you in all your financial market related ventures. It is already making waves in the online trading community with its novel methodologies adopted for binary options trading. It also helps beginners to take part in this unique way of trading and attain success.
Binary options trading is fundamentally a technique which involves the prediction of forex pairing, index or commodity prices, share price movement etc over a fixed time interval. The time interval can be as narrow as a minute or 90 seconds, which makes it a quick and easy way to earn money.
Services Offered By 24Option
Another advantage of using 24Option is that you don’t have to download the resources in order to view them. An article on the website highlighted the fact that the website has been designed in a way such that visitors can comfortably use it. Also, the site provides flexible trading options by accepting currencies of multiple countries. All you need to do is open an account and provide basic personal information and you are all set to begin binary options trading.
Binary Options Trading is Preferred
Binary options trading is preferred over other trading techniques mainly because there is no need for the trader to make an acquisition of the asset of interest. All a trader has to do is predict how the prices will vary. According to 24Option, if the trader is smart enough, a profit of up to 89% can be gained on each trade. Also, there is no delay in the payouts. The trading time interval is very short and traders receive profits anytime between 5 minutes and a few days after the trading is completed.
Binary options broker 24option that recently launched forex and CFD trading tries to boost its new offerings via a partnership. Earlier this week the broker announced that Alpesh Patel, a former columnist at the Financial Times and Bloomberg, will be 24option’s brand ambassador.
Mr. Patel will assist the company in providing customers with market overviews, as well as sharing best practice broker knowledge.
“I am incredibly keen to provide all 24option users an insight into the best techniques that professional traders use and really improve their trading know-how and education to be the best possible,” Mr. Patel said. “When traders decide to enter the world of CFDs, they need to consider their appetite for risk. 24option provides customers with the support and importantly allows them to experience trading in a trusted and informative environment,” he added.
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24option’s website will bolster a comprehensive CFDs Education Centre tailored to traders of all levels of knowledge and experience. The center will also showcase the broker’s educational webinar series, video on demand library, interactive customer e-books and other content.
The regulatory pressure against binary options brokers is lately escalating worldwide. Some binary options brokers, such as Banc De Binary, exited the market, while others changed their strategic focus to forex and CFD trading. BDSwiss, for example, launched two forex trading brands – BDSwiss Forex and Swiss Markets.
Banned in France, forced to shut down its call centers in Israel, and present in the warning list of several other financial regulators, 24Option launched trading in forex and CFDs in November, 2020. The brand is operated by Rodeler Ltd., an entity licensed by the CySEC to provide investment and ancillary services.
More news about 24Option
- The French financial regulator lifts the ban on 24Option Jun 26 2020 12:36:52
- Cypriot Watchdog Gives License to Binary Options Broker 24Option Aug 29 2020 11:05:02
FXTM a regulated forex broker (regulated by CySEC, FCA and FSC), offering ECN trading on MT4 an MT5 platforms. Traders can start trading with as little as $10 and take advantage of tight fixed and variable spreads, flexible leverage and swap-free accounts.
XM is broker with great bonuses and promotions. Currently we are loving its $30 no deposit bonus and deposit bonus up to $5000. Add to this the fact that it’s EU-regulated and there’s nothing more you can ask for.
FXCM is one of the biggest forex brokers in the world, licensed and regulated on four continents. FXCM wins our admirations with its over 200,000 active live accounts and daily trading volumes of over $10 billion.
FxPro is a broker we are particularly keen on: it’s regulated in the UK, offers Metatrader 4 (MT4) and cTrader – where the spreads start at 0 pips, Level II Pricing and Full Market Depth. And the best part? With FxPro you get negative balance protection.
FBS is a broker with cool marketing and promotions. It runs an loyalty program, offers a $100 no-deposit bonus for all new clients outside EU willing to try out its services, and an FBS MasterCard is also available for faster deposits and withdrawals.
FxChoice is a IFSC regulated forex broker, serving clients from all over the world. It offers premium trading conditions, including high leverage, low spreads and no hedging, scalping and FIFO restrictions.
HotForex is a EU Regulated broker, offering wide variety of trading accounts, including Auto, Social and Zero spread accounts. The minimum intial deposit for a Micro account is only $50 and is combined with 1000:1 leverage – one of the highest in the industry.
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How To Write a New Website Announcement Email (+9 Examples)
Last updated on: March 12, 2020
You’re adding the finishing touches to your shiny new website and it’s almost time to share it with the rest of the world. But there’s one small problem. How on earth do you tell people about your new site when it’s not even finished?
It’s not easy getting the word out with no site for people to visit but building a buzz can make all the difference when it comes to launch day. A great website launch triggers desire, curiosity, and interest.
So how is it done?
In this article, we’ll cover how to write a new website announcement email, as well as share some great examples of successful launches.
Here’s a quick summary of what you’ll learn in this post:
Before we get started, let’s take a look at why writing a pre-launch email campaign can help.
Why Announce the Launch of Your New Website?
The idea behind writing a new website announcement email is to create a buzz.
In reality, most people wait until their site is ready before letting people know about it, which is fine. But building interest before your launch will help drive traffic on the big day.
An email campaign is a great way to generate that buzz because it covers the following 3 goals:
Now you know the importance of sending out emails announcing your new site, let’s get started with writing them.
How to Announce a New Website Launch
You might be eager to get stuck into creating your first pre-launch email campaign, but an important first step is to build an email list to send it to.
Luckily there’s a simple and effective way to do this, which we’ll cover next.
Collect Emails With a Coming Soon Page
A coming soon page is a special kind of webpage that gives people a sneak peek at what’s coming. It also hides the work going on behind the scenes.
The great thing about using coming soon pages is they can build your email list before launch day, and with the social sharing features of the SeedProd plugin, you can get others to spread the word too.
To build a coming soon page with SeedProd in WordPress, head to Plugins » Add New from your dashboard, then Search for SeedProd.
Now click Install and Activate.
After activating the SeedProd dashboard will load. Here you can build your coming soon page.
SeedProd comes with a range of pre-built templates to make designing your page easier. Choose the one you like most to launch the page editor.
From here you can design your page by adding some of the following elements:
When you’re happy with your coming soon page, click Save and head back to the SeedProd dashboard.
From there, click the Enable Coming Soon Mode radio button and Save All Changes.
Wonderful! Now your coming soon page is live, ready to collect the emails of interested visitors.
But, before we get stuck into the process of writing your pre-launch email campaign, let’s take a look at some other ways to announce your new website.
Generate Interest With New Content
Creating new content is a great way to get people interested in what you’re doing, but you might be thinking,
“How can I create new content without a site to publish it on?”
Don’t worry! New content doesn’t always have to be a new blog post. You could try some of the following options:
Here’s a few great examples of how you can build a buzz with new content:
We have redesigned out website to reflect the new corporate colours and refresh some key products and content. If you like the new look, please give us a thumbs up. You can check it out at www.eskilltrading.com
Posted by Eskill Trading on Tuesday, October 15, 2020
Eskil Trading showcased its new website in a quick, stylish video.
The Foggy Dog showcased its new website on Instagram with details on new features and shoutouts to those involved in building it.
Crown Paving combined the launch of their new website with a competition, which generated heaps of interest on Twitter.
Now that you have an idea of the kind of content you can create, let’s dive into how to write a new website announcement email.
Build a Pre-Launch Email Campaign
It’s a great idea to give your audience details about your upcoming website, and what it will feature. But leave out some information to build curiosity.
A new website announcement email is excellent for this because it lets you follow up with more information at later stages before you launch.
One example could be to create a series of emails with 3 different bits of information sent out over a number of days:
Each email can cover one talking point that might seem unrelated to begin with. But, when all three emails are read, the connections will become clear.
A really good example of an email campaign sent over time is the one delivered by Asana.
In their first email of their welcome series, they provide 3 tasks you can get done using their software. 3 days later they send another email asking what you need to get done and encouraging you to get started. 2 days after that, there’s an email talking about the Asana dashboard. The series ends after another 2 days highlighting the calendar view.
This campaign does 3 key things:
Using this kind of example, you can build a similar interest in your new website. But, without a great subject line, no-one will open your emails to learn more.
Not to worry, we’ll cover that next.
Write Irresistible Email Subject Lines
A good subject line plays a crucial role in getting people to click and read your emails. Like the headline of a blog post, it needs to grab attention so people want to go further.
The thing about subject lines though, is you don’t have a lot of space to play with. Most subject lines range from 41-50 characters. With mobile screens, it’s even less than that, so it’s wise to get the important parts in at the start.
Some ways to improve your website launch email subject line include:
This subject line from RafflePress is a great example of using a combination of key information, emotional words, and the clever use of emojis.
Emotional content can increase the effectiveness of email marketing by as much as 70%! Just don’t get too enthusiastic with those emojis.
The emotional words here are Proven and Viral because they spark an emotional response of trust and excitement in readers.
The above example from MonsterInsights claims to help readers with a specific goal, in a short time-span. They go on to further emphasize the claim with the use of the emotional word, ‘seriously’.
You can even go as far as to include a little humor in subject lines.
This one we spotted is simple enough to get across the main idea while using a fun play on words to help with engagement.
The next thing to tackle is keeping the momentum going once you’ve launched your new website. A great way to achieve this is to build exclusivity into your launch plan.
Offer Subscriber Exclusives
Exclusivity makes people feel like they’re part of something other people can’t access. Think about the lines of people queuing up for latest iPhone release. They all want to be part of the Apple club.
To take advantage of this concept in your new website announcement email, make sure you let readers know they have a chance to become part of an exclusive group.
You could offer subscriber exclusives including:
You can even go one step further by including this offer on your coming soon page, to create the fear of missing out on something exciting.
IsItWP achieves the sense of exclusivity with it’s Black Friday optin popup.
The eye-catching design grabs your attention right away, and the countdown timer creates a sense of urgency, prompting you to click.
Online pharmacist Boots, uses a simple optin form with the promise of exclusive deals for email subscribers.
You can use OptinMonster to easily add optin forms with countdown timers to any kind of website.
As you can see, writing a new website announcement email has the power to create interest and drive traffic to your site, long after you’ve launched it.
We hope the explanation and examples included in this article help you with the launch of your new website. And if you need some help adding Google Analytics to track the performance of your site launch, check out this guide.
Don’t forget, if you liked this article, stay updated by following us on Twitter and Facebook.
Preparing Your Clients for a Website Launch
Launching a website can be stressful. I think sometimes we forget just how stressful it can be for our clients. We often assume that they know what we know when launching a site.
Unfortunately, this is not always the case. Many clients, while experts in their industry, are novices when it comes to launching a website. It’s not their focus.
In preparing for this post I consulted with two of the partners at Wood Street — creative director Jamie Stup, and production manager Derek Jubach. I asked them what they think is most important for the client when launching a website.
They both agreed that there are two areas that need to be addressed when launching a website:
Website Launch: Technical Considerations
Whether launching or re-launching a website, your webmaster should have a checklist of technical issues to review.
While some sites will require very specific technical review, here are the items we feel should be on every pre-launch checklist.
For launching brand-new websites:
For launching a redesign of an old website:
Tip: Never launch on a Friday unless you have a team that will support you over the weekend to monitor the new website and email.
Website Launch: Marketing Considerations
Whether launching a site for your client or assisting them with the launch of the site you helped them build, it is a good idea to review your marketing goals prior to and immediately after launch.
The only sure-fire way to know that the new site will achieve its goals is to develop a plan for testing post-launch. You’ve identified what success looks like, now is the time to see if you are achieving it.
You’ve addressed the technical considerations listed above. You’ll now want to plan for testing the reach and conversion considerations. How much traffic do you need for this new site to succeed?
It helps to look at how much traffic you’ve generated in the past if this data is available. If not, you will need to track it as you go. Specifically, you will want to look at how many visits you need to achieve the desired level of conversion.
Typically this looks like a funnel — unique visitors at the open end of the funnel and conversions (sales, inquiries, registrations, whatever you call a success) at the bottom.
Over time as your site gets more traffic, you will start to see how many visitors it takes to get the desired number of conversions. In other words, you might see that 1,000 unique visitors a month will typically yield 10 closed sales.
So what does this have to do with launching a website? Everything.
Before you launch your website, you need to map this all out. Make sure that you’ve identified and planned for success.
Review the site once more to be certain that you have done the following:
It’s easy to get lost in the technical aspects of a website and call it “IT.” But we know better. We know that a website is a marketing and communications tool with an ongoing strategy tied to trackable successes and failures.
The best way to prepare a client for a website launch is to remind them of the plan for success you’ve developed with them. You want to prepare them for what to do if the site fails and what to do if it succeeds.
This is not the end of a project. This is the beginning of an initiative. This is step one in the next phase of their online marketing strategy.
Get your clients excited about their new site. Get them excited about the fact that they are in control whether the site succeeds or fails, and that they are prepared for either scenario and can make course corrections as needed.
Remember — this is a big deal for them, and they will need handholding and reassurance that all will go well. Be patient, and be prepared for everything. The best website launches are the ones with NO SURPRISES.
Originally published Nov 5, 2020 12:00:33 AM, updated July 28 2020
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