What Are Kiko Options – FAQ

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Kiko Milano promo codes

Budget beauty queens rejoice.

Last updated: 11 April 2020

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Kiko Milano cosmetics prove that you don’t have to spend much to look amazing. With tons of great deals and many items less than $5, you have nothing to lose trying this fun makeup brand.

It looks like we don’t have any coupons at the moment.

What can I buy at Kiko Milano?

Shop a variety of makeup, skincare and beauty accessories at Kiko Milano. Most items cost around $10, but there are many items less than $5 and a few more expensive ones.

Some of Kiko Milano’s best-selling items that cost less than $20 include:
  • Matte Face Base
  • Shade Fusion Trio Blush
  • Invisible Touch Face Fixing Powder
  • Water Eyeshadow
  • Extra Sculpt Volume Mascara
Some great best sellers less than $10 include:
  • Universal Fit Hydrating Foundation
  • Long Lasting Stick Eyeshadow
  • Power Pro Nail Lacquer
  • Smart Fusion Lipstick

There are user reviews of each product on the Kiko Milano website to help you buy with confidence.

Payment options

Pay for your Kiko Milano order on its secure website with Apple Pay, PayPal, Visa, Mastercard, American Express or Discover.

How do I use my coupon code?

1. Add the items you’d like to purchase to your bag.
2. A green bar will appear at the bottom of your screen.

Click Go to Your Bag to continue.

3. You’ll enter your promo code on this page.
4. Click Apply after entering your code.

Click Voucher to expand the box where you’ll enter your promo code.

5. Make sure your promo code adjusted your total to the proper amount before completing your purchase.

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Why is my code not working?

If you have questions about your promo code, contact Kiko Milano directly.

What is Kiko Milano?

Kiko Milano is an Italian beauty and cosmetics company that manufactures more than 1,200 different makeup products and accessories. It has more than 600 stores in European countries including Italy, Spain, France, Portugal, Germany, United Kingdom, Austria and Switzerland.

Kiko Milano is a global brand that ships its products to 34 countries around the world, including the US. With the belief that makeup shouldn’t have to cost much to be good, it prides itself on selling high-quality, inexpensive beauty products. In fact, it subjects all of its makeup to an intensive testing process to make sure it’s safe for your skin.

Can I get free delivery?

Standard shipping is free on all orders of $15 or more. Score! All orders take up to two business days to process, and standard shipping takes about four to nine business days including processing time.

Other delivery options

If you don’t spend $15, standard shipping costs $6.

You can upgrade to ground shipping through FedEx for $12. This option takes three to seven business days including processing time.

If you’re in a rush, Express 2nd-Day delivery through FedEx costs $20 and takes two full business days including processing time.

How can I track my order?

You’ll receive an email from Kiko Milano with tracking information once your order has been processed.

What is the Kiko Milano return policy?

Kiko Milano accepts returns on any full-priced items within 30 days if you’re not happy for any reason — you cannot return sale items. A $5 processing fee will be deducted from your return. You should contact customer service to initiate the return process.

When’s the next sale?

Kiko Milano is such an affordable brand already that it doesn’t have sales often, although occasionally it will discount all types of one product like its mascaras.

The best way to hear about sales is to sign up for the Kiko Milano email newsletter. When you do, you’ll get $5 off your first online order.

What sets this brand apart?

Few brands provide high-quality makeup at such low prices, and there’s no other European drugstore brand that offers free shipping to the US with such a low minimum purchase.

What do people really say about this brand?

People online say they’ve seen this brand used on models backstage at fashion shows and that it’s one of just a few drugstore brands adored by makeup artists. Some online reviewers commented that they like some Kiko Milano products but have been disappointed in others. At such a low price, it can’t hurt to try.

How can I contact customer service?

Kiko Milano customer service is available via email Monday through Friday from 9 a.m. to 4:30 p.m. Eastern time. Email [email protected] with any questions, concerns or requests for help.

What about social media?

Kiko Milano has 2.4 million followers on Instagram and a very active account. You can follow them there or on Facebook, Youtube, Twitter, Pinterest and Snapchat.

Pros and cons

  • Affordable, high-quality makeup. Get four products for the price of a single Sephora product.
  • Customer reviews on website. Know what you’re getting.
  • Free shipping on orders over $15. A low free shipping minimum makes it easier to order frequently.
  • Loved by makeup artists. Even the professionals adore this brand.
  • Slow order processing. It can take up to two days to process your order.
  • No free returns. You’ll have to pay $5 to return products.

Bottom line

If you enjoy trying new makeup, there’s not much risk to trying this well-loved and affordable Italian drugstore brand.

Frequently asked questions

Does Kiko Milano test on animals?
Are Kiko Milano products vegan?
Where are Kiko products made?

Amanda Swan

Amanda Swan loves finding great deals on cute dresses and makeup palettes, and she’s kind of addicted to two-day delivery and her iPhone.

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What Are Kiko Options? – FAQ

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1. Introduction
1.1 This Privacy Policy (“Policy”) sets out how KIKO S.p.A and KIKO USA, Inc., whose respective registered offices are at via Giorgio e Guido Paglia n. 1/D, Bergamo, Italy (the operator of this website) and at 470 Park Avenue South, 15th Floor, New York, NY, 10016 (the parties are collectively referred to herein as “KIKO”, “we”, “us”, “our”), collect and process information about you (referred to herein as “you” or “user”) when you visit our website – http://www.kikocosmetics.com (“Website”) and use our online services which may include the purchase of KIKO’s products online, participation in competitions, events and subscription to KIKO’s loyalty program (collectively, the “Services”). The Website may collect personal information of the users, which is information that you provide to us and personally identifies you, such as name, email address, mailing address, phone number, billing, credit card and banking information. By continuing to use this Website, you consent to your information being processed in accordance with this Policy.

1.2 Please note that for the purposes of this Policy and the data processing that we carry out, your information will be collected and stored by KIKO or any of its subsidiaries and/or affiliated companies (collectively referred to herein as “KIKO Businesses”) on servers located in the United States and/or the European Union. Irrespective of which country you reside in or supply information from, you authorize us to transfer, use and store your data and the information provided to or collected by us in the United States, in countries of the European Union and any other country where the KIKO Businesses operate. A complete list of the KIKO Businesses may be requested by sending a mail or email request to us at the addresses set forth hereinabove.

2. What information we collect and how we use it
2.1 Information you give us. Any information you give us about yourself when you use our Website, including search history, purchases, communications with customer services, etc., will be stored by us and used in order to provide you with the Services.

2.2 Information we collect with your consent when you set up an Account with us or purchase products online. Some of our Services may require you to have an online account (“Account”) with us. In order to register for an Account, you will be required to provide us with certain information. While you may choose to withhold certain information, doing so may prevent you from fully enjoying the Services. Information that is required in order to register for an Account is marked with an asterisk on the online Account application. If you have an Account with us, you will also have a unique password which enables you to access your Account. The following information, including certain items of personal information, will be requested when you register for an Account or purchase products online:
(a) Your name, date of birth, phone number, sex and email address;
(b) Your credit card information or other financial information;
(c) Your consent to receive communications, artwork relating to new products and special offers or information on Services offered by KIKO and also by third parties; and
(d) Your consent to receive personalized promotions based on targeted profiling and analysis of your choices and behavior while using the Website.

2.3 Information we collect automatically. When you visit our Website, we may automatically collect the following information: your IP address, log-in information, browser type and version, browser plug-in types and versions, operating system and platform, information about your visit, including the URL clickstream to, through and from our Websites, products you viewed or searched for, download errors, length of visits to certain pages and page interaction. We collect information automatically through the use of various technologies, including through “cookies”, as this is explained further below.

2.4 Information we receive from other sources. We may receive information about you if you use any of the other services we provide on this Website, or from other KIKO Businesses. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

2.5 How we use information collected by us. All information collected by us in any form in connection with your use of the Website, whether considered personal information or not, may be obtained, collected, retained, stored or otherwise used for the purposes stated herein, including, but not limited to the following: for purposes related to the fulfillment of the requested Services and obligations related to the execution of the transactions you may enter into with us (including the purchase of KIKO’s products online, participation in competitions, events, loyalty program, management of customer care activities as well as control and analysis of reports and complaints, conducting business prior to entering into a transaction and enforcing obligations related to such transactions, including performing administrative and accounting duties); processing, formatting and displaying customized content on the Website for each user; administering our Website for internal operations including troubleshooting purposes; ensuring that content from our Websites is presented in the most effective manner for you and your devices; as part of our effort to keep our Website safe and secure; measuring or understanding the effectiveness of advertising sent to you and others, and delivering relevant advertising to you; making suggestions and recommendations to you and other users of our Website about goods or services that may interest you or them; communicating with users about changes to our Terms of Use, this Policy or policies or terms relating to us or the Website; responding to communications from users; and ensuring technical functioning of the Website, including creating and maintaining electronic back-ups or other archival copies of information provided to us and other related data. In addition to the purposes listed above, we may use the information collected for the following purposes: (a) advertising and promotional activities, including marketing communications such as newsletters and promotional materials concerning our or third-party products and services, sent by us or third party processors as set forth herein; (b) conducting user analysis in connection with obtaining information about user behavior and/or consumer preferences; and (c) any other lawful purposes for which we desire to use the information.


3. How we share and disclose your personal information
3.1 We may share any of the information provided to us with the KIKO Businesses, other subsidiaries and affiliates of the Odissea Group (holding company of KIKO S.p.A.) and with responsible third parties (both inside and outside of the United States) who perform services and/or functions on our behalf, including their respective representatives, employees or agents. Any third party processors have been carefully selected by us based on experience, capabilities, security, trustworthiness, and the guarantees they offer with respect to compliance with all applicable laws and regulations, including privacy laws.

3.2 KIKO may provide access to its database in order to cooperate with official investigations or legal proceedings initiated by governmental and/or law enforcement officials, as well as private parties, including, for example, in response to subpoenas, search warrants, court orders, or other legal process.

3.3 In the event there is a change in the corporate structure of KIKO including, without limitation, by merger, consolidation, sale, liquidation, or transfer of substantial assets, KIKO may, in its sole discretion, transfer, sell or assign information collected on and through the Website, including, without limitation, personally identifiable information and aggregate information concerning users, to one or more affiliated or unaffiliated third parties.

3.4 Personal information will not be disclosed to third parties without user being informed or without user’s consent, when such consent is required by law.

3.5 A complete list of all parties with whom we may share your information may be requested from KIKO by sending a mail or email request to us at the addresses set forth hereinabove.

4. How to opt in or opt out from direct marketing
4.1 We (KIKO S.p.A and KIKO USA) and selected third parties may use the information you give us on our Website for direct marketing purposes to provide communications, updates relating to new products and special offers or information on Services offered by KIKO and also by third parties. Where required by law, your prior consent will be obtained before sending direct marketing. In any event, we will offer you the option to unsubscribe when you register for an Account and every time a communication is sent to you.

5. Links to other websites
5.1 The Website may contain hyperlinks to third party websites, and while KIKO makes all reasonable efforts to hyperlink to websites that share its high standards and respect for privacy, KIKO is not responsible for the content or the privacy practices of third party websites. Accordingly, KIKO encourages you to review the privacy statements of websites you may link to through the Website in order to understand how those third party websites collect, use and share your personal and other information.

5.2 Information collected through social buttons and widgets. You may find social buttons and widgets on our Website. These are special “buttons” showing the icons of social networks (for example, Facebook and Twitter). These “buttons” allow you, when visiting the Website, to navigate directly to the websites of social networks. By clicking on the social buttons/widgets, you consent to the social network collecting data related to your visit. If you log in to any of these websites, you should also refer to the privacy policy that is provided on the website you are accessing for information on the purpose and scope of data collection and processing, as well as your rights. With the exception of cases in which you agree to share the data of your web activity with your chosen social networks, KIKO does not share any navigation data or user data acquired through its Website with the social network websites accessible via the social buttons/widgets.

5.3 Authentication through social networks. For some Services provided by us (including our APP loyalty program) we use plug-in social networking to allow you to authenticate and access special services (including access to appropriate portions of the Website, download the APP, join the loyalty program) using your credentials from certain social networks.

6. Cookies and other technologies
6.1 When you use the Website, we collect information automatically through the use of “cookies” and similar technologies. A cookie is a text file containing small amounts of information that a website can send to your browser, which may then be stored on your computer or mobile device as an anonymous tag that identifies your computer or mobile device but not you. You can set your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to turn off cookies; however, if you do this, some of the Services may not work properly. By using the Website, you consent to the processing of your data by KIKO and the service providers in the manner and for the purposes set out below.

6.2 For information about the specific cookies used on this Website, please see below:

Strictly Necessary Cookies. These cookies are necessary to provide you with services available through the Website and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like shopping baskets and secure customer account pages, would not be possible.
Who provides these services? KIKO S.p.A., Gigya, Inc.
How do you block these services? Not applicable.

Marketing Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
Who provides these services? Tagman, DoubleClick
How do you block these services? You may disable any of these cookies via your browser settings. If you do so, various functions of the Website may be unavailable to you or may not work the way you want them to.

Analytics Cookies. These cookies collect information that is used either in the aggregate form to help us understand how the Website is being used or how effective our marketing campaigns are, or to help us customize the Website for you. This information will also be used for the purpose of evaluating your use of the Website, compiling reports on website activity for website operators and providing them other services relating to Website activity and internet usage.
Who provides these services? Google Analytics, NewRelic
How do you block these services? If you don’t want to receive the cookies of Google Analytics, you can disable them by connecting to the link: https://tools.google.com/dlpage/gaoptout/

Analytics Cookies. Functionality cookies record information about choices you’ve made and allow us to tailor the Website to you. These cookies mean that when you continue to use or come back to the Website, we can provide you with our Services as you have asked for them to be provided. For example, these cookies allow us to:
– Save your wish lists;
– [Remember settings you have applied, such as layout, text size, preferences, and colors; and
– Show you when you are logged in].
Who provides these services? Google+, Add This

7. Data Retention
7.1 We will not retain your information for longer than is necessary for our business purposes or for legal requirements. However, please be advised that we may retain some information after you have ceased to use some of our Services (unless you instruct us otherwise), for instance if this is necessary to meet our legal obligations such as retaining the information for tax and accounting purposes.

8. Minors
8.1 KIKO complies with the Children’s Online Privacy Protection Act (COPPA), a United States law which stipulates that website operators cannot knowingly collect personal information from children under age 13 without verifiable parental permission. Children under 18 are not eligible to use any of the Services offered on the Website. Further, KIKO is not interested in accepting and does not knowingly collect personal or other information from individuals under the age of 18.

9. Your rights
9.1 You can access the personal information that you provided to us via your online Account to obtain a copy of it and to correct, amend or delete information that is inaccurate. If you wish to obtain a copy of personal information provided to us, please contact us at the addresses in section 12.1 below. Before we are able to respond to your request, we may ask you to verify your identity and to provide further details about your request. We will endeavor to respond within an appropriate timeframe, and in any event, within any timeframe required by law.

9.2 It is your responsibility to ensure that you submit true, accurate and complete information on your online Account and keep it up to date.

10. Rights of California consumers
10.1 In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by telephone at (916) 445-1254 or (800) 952-5210; or by email to [email protected] For more information about protecting your privacy, you may wish to visit: www.ftc.gov.

10.2 If you are a resident of California, you may make a written request to [email protected] to ask us (i) to refrain from sharing your personal information with certain of our affiliates and other third parties for marketing purposes; and/or (ii) how we have shared your personal information with select third parties for their direct marketing purposes. In response to your written request, we will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses.

10.3 This Website does not recognize or respond to “do not track” signals from browsers.

11. Changes to the Policy
11.1 This Policy was last updated on July 17, 2020. This Policy may change from time to time without notice. KIKO will post any changes on this page of the Website. Accordingly, KIKO encourages you to check back and review this Policy periodically. By continuing to use our Website you confirm your continuing acceptance of this Policy.

12. Questions about this Policy
12.1 If you have any requests concerning your personal information or any inquiries with regard to the practices set out in this Policy, please contact KIKO S.p.A at Via Giorgio e Guido Paglia 1/D, 24122 Bergamo (Italy) or via e-mail at [email protected] or KIKO USA, Inc. at 470 Park Avenue South, 15th Floor, New York, NY, 10016.

12.2 A complete list of those responsible for data processing at KIKO is available, via written request, from KIKO.

13. Information Security
KIKO takes commercially reasonable and appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of its data, including personal information stored or maintained on its servers and other systems. These measures include internal reviews of KIKO’s data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to servers and systems where personal information is stored. KIKO regularly reviews its compliance with this Policy. Please direct any questions or concerns regarding this Policy or KIKO’s treatment of personal information by contacting KIKO by mail or email at the address set forth hereinabove. KIKO will make reasonable efforts to cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal information.

14. Governing law
14.1 The processing of personal information by KIKO will be conducted in compliance with applicable US laws and, to the extent processed in Europe, European Union laws.
Personal data stored in our servers in Italy is subject to Italian legislation (Art. 13, Legislative Decree no. 196/03, as well as Art. 7, 23 and 130, hereinafter “Personal Data Protection Code”). According to Art. 7 of the Personal Data Protection Code, you can at any time obtain (i) proof about whether or not your personal information is present in the system, (ii) information about your personal information’s contents and origin, (iii) verification, integration or updating and rectification of your personal information, (iv) removal or change to anonymous form of your personal information.

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Case Study: Main e-commerce challenges for beauty brands in 2020 and how KIKO Milano overcame them

The cosmetics market is estimated to double in the next 10 years, according to the EY consulting firm. It should be ideal to join the bandwagon and start your own cosmetics brand… Or not? What are the main obstacles that beauty brands will have to face in 2020?

With the boom of new cosmetics brands in the last 10 years and the expansion of e-commerce, cosmetics brands do not compete only with local companies. They compete with everyone who ships to the same country. As the customers have access to sites like Amazon, eBay, Allegro, Souq, Alibaba, and others, the options are exponentially growing.

Prices of cosmetics are dropping and it is getting increasingly harder to offer something unique to your customers.

2. Omni-channel retail strategy needed

Currently, cosmetics are not sold solely in a drugstore. They are sold everywhere! Starting from drugstores, own-brand cosmetics stores, multiple stores, newspaper shops to online drugstores, pure players, own e-commerce of the manufacturer, Instagram shop-now posts, Facebook shop, and selling directly via live chat…

Do you have to be available everywhere? Certainly not, but the more channels you use to sell and/or to advertise your products, the more you can sell. The rule of thumb is — be where your audience is!

3. Price competition (and not only…)

As mentioned before, it is not only that the prices of cosmetics are dropping down: beauty companies are offering many special promotions, discount coupons, in-cart discounts, and loyalty programs. It makes it even harder to stand out with your offer.

Did you know that more than 80% of consumers use coupon codes when shopping online?

What does it mean? Your customers not only want and use coupons, but they are also actively looking for coupons during their entire buying process. If you do not offer them, you are certainly behind the competition, especially as there are more and more websites and blogs that conveniently collect the coupons for the customers, like for example:

Moreover, almost 60% of the customers would use more coupons if those were available online. Being listed in your retailer’s offline leaflet is not enough anymore.

4. Customer loyalty… or rather the lack of it

67% of consumers buy beauty products from at least 4 websites , and loyalty rates for cosmetics are only 42%

The customers are not loyal anymore. Especially Generation X, in particular with beauty brands. The choice of cosmetics is abundant nowadays; the choice of channels to buy them as well. The customers are constantly trying something new and the customer retention is even harder than making them to buy in the first place!

Beauty brands try to fight it by offering loyalty programs, with the biggest ones owned by Ulta, Sephora, and Dr. Brandt, but also chain retailers like DM or Rossmann.

It is recommended then to find the best customer loyalty strategy for your brand and stick to it.

5. Low average shopping basket

For the same reasons as above and because of low shipping costs, customers tend to buy less from one brand than they used to…

6. Low customer lifetime value

As points 4) and 5) say, the lack of loyalty and low average spending mean low customer lifetime value.

7. High customer acquisition cost

The omni-channel strategy, price wars, abundance of competition that bids for the same keywords, expensive marketplaces — everything adds up to high acquisition costs.

Customers now search online, buy offline (ROPO — Research Online, Purchase Offline) or online (Research Online, Purchase Online). The most important thing is — most of the product research starts online. Almost everyone has access to all ratings and reviews available out there. They trust their peers more than your brand and if you do not have reviews or your reviews are questionable, they will not buy your products. You need to make sure your products have ratings and reviews.

You also need to have control over the content that is out there. Not only your content. All the content. Welcome social media listening, Brandwatch, and all the other tools where you can track mentions and average ratings: they will be your new friend from this year on.

After 2020–2020 full of fruitful influencer collaborations, now beauty brands are facing an issue. The customers already know the influencers are being paid to advertise your product. They prefer to hear the advice of “ordinary people”. Hence, the boost for micro-influencers and user-generated content. Authenticity is the new buzzword.

8. Demand for personalization

It is no longer a trend. It is a clear demand from the market.

As the study from Marketo showed, 79% of consumers say they are only likely to use a brand’s promotion if the promotion is tailored to previous interactions. Personalized discounts, coupon codes, in-cart discounts will have their glory days in 2020.

Case Study: How does KIKO Milano approach those challenges?

A few words on KIKO Milano’s success story:

Founded in 1997, in Bergamo, Italy, KIKO has now over 930 stores in 20 countries (with a broader online presence reaching 32 countries). They have more than 1200 products in their portfolio, including make-up, beauty accessories and skincare products.

Their mid-priced products (the mission of KIKO is to supply women with professional, innovative and luxurious cosmetics, for every budget) are best sellers in Europe, thanks to the good quality of the products, curated content, and great social media and sales strategies.

Until 2020, the brand was known mostly in Europe. They have expanded very quickly in the last 2 years, opening shops all around the world (Florida, New York, Brazil, China, Middle East, India, Europe). Currently they are expanding in India and will open a shop in Israel in 2020.

In 2020, KIKO reported the turnover of 610 € million income.

Ranked in 2020 as the 5th best cosmetics brand in France; according to Kantar Worldpanel, French 15–24-year-olds now buy as much from KIKO (volume) as they do from Sephora (chain drugstore).

KIKO is definitely having a great success worldwide but the beauty brands challenges also impact them. They closed 27 shops last year in the USA (as they were not profitable).

How do they approach their marketing strategy and try to grow despite the market saturation, high competition, and low brand awareness in the countries they expand to?

Their main marketing strategy is a copy of ZARA’s. They open stores in centric locations (KIKO has opened their shops in the Champs-Élysées, Times Square, and other main locations around the world), they have a strong online presence and online-exclusive deals, they are changing their portfolio constantly, they work a lot on their limited editions. They also run a huge outlet online shop with old limited edition products (-70%).

10 marketing strategy pillars of KIKO

(and how do they face the challenges in the beauty industry that are coming in 2020?)

1. Loyalty program

‍ KIKO Rewards(it was ongoing from 2020 until 20/07/2020, currently they are revamping the loyalty program and they are launching a new one — KIKO KISSES — already available in the UK. We will update the post once there is more information available about the new loyalty program & whether they open it in all their countries.).

You can register to the KIKO Rewards program either offline (in the shop) or online (on the website or by downloading their app).

The program has 2 main benefits:

  • Special discounts sent to all registered users by email/app, sometimes free gifts, sometimes free shipping, sometimes a dedicated in-cart discount (usually they last 1–3 days maximum). Those special offers ARE NOT the same as sent to the users who subscribe to the newsletter. I would say the KIKO Rewards program has more frequent/better discounts than just a newsletter subscription.
  • Points collection: they can be later redeemed as vouchers (and combined with other promotions)

You can use your points collected on a real KIKO Card (which can be used in the offline shops) or an online KIKO profile (which can be used for the online shop or as a card in the phone app, which you can show instead of the physical card in the offline shop).

  • joining KIKO Rewards (500 points)
  • points collected from the orders (for example for Poland 5 PLN = 10 points)
  • points collected from different actions on the website (for example, filling in your “beauty profile”; the company can then provide you with personalized offers — 200 points)
  • social media following (Instagram, Twitter, Google +, Facebook, YouTube, Pinterest; 10 points per each)
  • social media engagement (retweets, pins, likes; 5 points each, max. once per month per platform)
  • incentivized reviewing and rating their products (10 points each review, once per month)
  • downloading KIKO app (100 points)

KIKO sends special offers to the loyal customers clusters , like this one:

2x points were given, both online and in the shops, only to the existing users of the KIKO Rewards program, during a limited time frame (18th to 21st of January 2020).

Points could be redeemed as vouchers:

  • Voucher KIKO 25 PLN (approx. 6 EUR) — Points: 800
  • Voucher KIKO 50 PLN (approx. 12 EUR) — Points: 1500
  • Voucher KIKO 100 PLN (approx. 24 EUR) — Points: 3000

You could use the points in your cart, to reduce the costs. No minimal order sum was required to use the points. Points could be used also for discounted products shopping.

KIKO has approached the problem with customer retention and lifetime value by offering a very competitive rewards program, with gamification elements, that brings the customer over and over to their shop. Having been their customer for the last 2 years, I have to admit that each shopping seems less and less expensive due to the rewards in points, special sales, personalized discounts I have received, etc. They have converted me to a loyal customer (and an avid reader of their newsletter) from the day 1.

The new loyalty program preview (UK version) seems to have an amazing design and gamification of the whole program included:

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